Why the record labels are afraid of Apple.

My wife and I were up late this past Saturday night when a horribly produced commercial came on. It had a green background and some random person chanting nonsense about Ministry. See for yourself on Ministry's YouTube channel: The Last Sucker

I have lots of music from Ministry, but none in my current listening ecosystem. I haven't listened to music much at all since Podcasts became usable. But I was curious… what does Al sound like these days?

Here's the process I used to find out:

1. Pull iPhone out of pocket.
2. Click iTunes.
3. Search for Ministry.
4. Listen to 30 second previews of new music.

Total time invested? 2 minutes. Unbelievable.

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Husband, father, epic adventurer, perpetually curious, rule breaker, startup guy, innovator, maker.

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