Your Data Deserves a Biometric-Safe Level of Security
Imagine locking away your most valuable possessions—heirlooms, cash, documents—in a biometric safe. Why? Because they’re irreplaceable, and keeping them protected is non-negotiable. Now, consider this: your personal data is just as valuable, if not more. It’s the key to your habits, interests, decisions, and even your future actions. In the wrong hands, it’s a weapon that can be used to shape your feed, influence your behavior, and even manipulate your intentions.
Take the example of Bluesky’s open engagement versus the throttled experience on X (formerly Twitter). The Mississippi Free Press posts the same content on both platforms but sees 20x the engagement on Bluesky. Why? Because X intentionally throttles links to control user behavior. This is data weaponization in action—your clicks, likes, and time spent are being used to drive their agenda, not yours.
2025 will demand vigilance. Protecting your data is as essential as protecting your identity. Simple steps, like using a VPN (ProtonVPN is a great start) and/or enabling private browsing, can make a world of difference. These tools may not be foolproof, but they’re better than doing nothing.
Your data deserves the same care as those precious items in a safe. Lock it up, guard it well, and stay mindful of who might be trying to pick the lock.
